ASIA-PACIFIC – CHINA, JANUARY 24, 2013 – AGENDA Shanghai has been appointed digital agency of record for world leading shoe brand ECCO. AGENDA Shanghai will be responsible for ECCO’s digital strategy, creative for campaign site and social applications, social media and digital advertising, effective immediately.
Founded in 1963, ECCO is the only major shoe manufacturer in the world to own and manage every step of the shoemaking process. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. ECCO has built its success on quality and innovative technology. ECCO can be found in more than 700 stores across China and the brand is rooted in more than 90 countries around the world, a growth fueled by ECCO’s consistent aim of making the best shoes in the world.
“In the final round, AGENDA Shanghai successfully demonstrated strong strategic digital insight and analysis to support the entire approach. We look forward to working with AGENDA Shanghai to establish an integrated multi-digital channel approach for a full digital journey with targeted Chinese consumers,” says Mellisa Lim, marketing director, ECCO.
Sunny Hermano, general manager of AGENDA Shanghai commented, “This is a great win. ECCO and AGENDA are a perfect match and we are very excited to work with ECCO to deliver their first large scale digital campaign in China.”
In addition, AGENDA Shanghai was also awarded three Golds at the recent 5th ROI Festival 2012.
