Still to recover from yesterday’s rain of metals, Day 2 at the CLIO registers the same weather. Top on the scoresheet, Droga5 ‘Million’ grabs the Grand CLIO in Content & Contact. More metals in the tally under the same category, the Droga5 ad for the New York Department of Education, also garnered a Gold. ‘The Great Schlep’, a campaign for Jewish Council for Education and Research, known for its endorser Sarah Silverman and its invaluable contribution in putting Obama into the White House, got a Silver for the New York-transplanted Australian agency. ‘The Great Schlep’ also merited another Silver for Interactive. (The Obama for America campaign itself also won a Grand CLIO for Integrated.)
Still on Content and Contact, McCann Worldwide Hong Kong went home with a Bronze for Elements Mall ‘Flirting With Sound.’
For Innovative Media, only one Asian entry merited a Gold, Dentsu Razorfish Tokyo for Dunlop Tire ‘Melody Road’ campaign. Silver shone on ‘Illiterit-Barbed Wire’ from Ogilvy Beijing for New Citizen Program. A Bronze metal was handed to Publicis Mumbai for Wespro Digital Cameras ‘Sports Capture’, while McCann Worldgroup Hong Kong’s Elements Mall ‘Flirting with Sound’, pocketed yet another Bronze. Three of the four were top winners at the recently-concluded ADFEST.
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