GLOBAL – JUNE 2011 – MSLGROUP, Publicis Groupe’s speciality communications and engagement network has launched www.cannescentrale.com, a fully mobile conversation platform, curated by the public. American blogger Tim Siedell – considered one of the funniest people on Twitter (@badbanana) by Twitter co-founder Biz Stone, TIME magazine and Mashable – heads up a team of roving reporters, setting the tone for a platform designed to provide insight and provoke comment about people, events and deals during the Cannes Lions festival of creativity.
If a chat with Weird Al Yankovic isn’t up your alley, there are other posts both Cannes delegates and observers abroad can interact with by voting up or down via mobile.
Ensuring an all-important level of irreverence and humour on the mobile site is Siedell, a 20-year advertising veteran and award-winning creative director, named one of 21 influencers “reshaping media and marketing in 2011” by Advertising Age.
MSLGROUP CEO Olivier Fleurot commented, “I’m very happy to have Tim on the team: his presence in Cannes, and reporting role for the Centrale project, helps ensure a rich dose of insight, humour and cheek – vital ingredients of course to engage the Cannes audience”.
