game on
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Esports and Gaming
The joy of big brands entering gaming authentically
Brands have been trying to crack gaming for years. Some stumble in loudly. Most leave quietly. Few ever truly belong.…
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Esports and Gaming
The absolutely indispensable guide to judging gaming cases aka ‘Hey, Non-Gamer juror in the gaming jury, I gotchu!’
Gaming has become one of the most exciting territories the creative advertising industry has discovered in the last decade. While…
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Featured
Game On at LIA 2025: Celebrating creative competitiveness through gamification
LAS VEGAS, USA – Gaming and virtual worlds has been an emerging creative industry that not a lot of brands…
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Featured
In-Game Ads Awards: Dentsu Creative Taiwan’s Alice Chou believes ‘Delusion Book’ mirrors society’s craving for validation in ‘Infamous Second Son’
MANILA, PHILIPPINES – Judging continues here at the In-Game Ads Awards: still the first and only industry awards that recognize…
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Featured
Rey Tiempo dives into life in an alternate-timeline Philippines with Polychroma Games, the studio behind Until Then, for Game On: Game To Beat 2025
MANILA, PHILIPPINES – Celebrating the one and only game from the previous year that made an impact for us here…
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Awards News
In-Game Ads Awards and DIFF Creative Consultants’ Ted Lim break down Squatch Java’s ad in ‘Infamous Second Son’
MANILA, PHILIPPINES – The In-Game Ads Awards continues its quest to scour video game worlds for the most creative fictional…
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adobo Exclusive
Emir Shafri, CCO of Publicis Groupe and Co-Chairperson of 4As Malaysia Creative Council, on Kancils 2024
MALAYSIA — Rey Tiempo, Brand Gamification Specialist and Chief Creative Officer of Minotaur, was among the select industry experts and…
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Awards News
The In-Game Ads Awards brings in McCann Worldgroup APAC’s Valerie Madon to judge ‘Manhood’ on GTA V
MANILA, PHILIPPINES — Grand Theft Auto V (or GTA V as the gaming community fondly calls it) is one of the…
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Awards News
The One Club for Creativity’s Tay Guan Hin joins Game On’s In-Game Ads Awards judging
MANILA, PHILIPPINES — For this judging session of The In-Game Ads Awards, please welcome global ad industry legend, best-selling author…
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Awards News
Game On launches the In-Game Ads Awards with real-world creative experts as judges
MANILA, PHILIPPINES — Game On launches The In-Game Ads Awards! Background: Gamers are frequently exposed to mock advertisements in the…
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Featured
Achievement Unlocked Part 1: ‘The Everyday Tactician’ in Cannes Lions Gaming Year 2
CANNES, FRANCE — This is Part One of a series where Game On captain Rey Tiempo analyzes the winners from…
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adobo Exclusive
David & Golyat’s James Bernardo joins Game On: Team-Ups with a piece on adventures that go beyond age
MANILA, PHILIPPINES — “Team-Ups” is an exclusive Game On segment where I invite guest contributors, fellow authentic and hardcore gamers…
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Events
Rey Tiempo reps the Philippines for Gaming X Marketing at Sri Lanka’s biggest marketing event
SRI LANKA — The Digital Marketing Association of Sri Lanka (DMASL), Sri Lanka’s premier organization that brings together digital marketing…
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