gaming
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Press Release
Gaming: Complete your Rathalos set with the Secretlab Monster Hunter Edition chair, designed in collaboration with gaming pioneer Capcom
SINGAPORE — Rathalos, the “King of the Skies” and icon of the Monster Hunter video game franchise, now takes flight in…
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Digital News
Brand & Business: Anzu and Saber Interactive partner on blended in-game advertising for PC & console title
TEL AVIV, ISRAEL – Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds…
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Esports
Esports: Tier One Entertainment announces expansion to Japan
MANILA, PHILIPPINES — Tier One Entertainment, the gaming and esports entertainment pioneer and leader in Southeast Asia, announced its first…
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Awards News
Awards: The One Club expands The One Show with new Gaming discipline
NEW YORK, USA — The One Club for Creativity has significantly broadened the scope of its support for the global creative…
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Events
Events: Catch Filipino TikTok gaming creators Archer Perez and Aya Ezmaria at Gamescom Asia 2021
MANILA, PHILIPPINES — TikTok, the leading destination for short-form mobile video, is the official platform partner for the upcoming Gamescom…
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Insight
Insight: According to Admix report, advertisers are aware of video gaming as a media channel — but unsure how to unlock it
LONDON, UK — Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases…
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Campaign Spotlight
Campaign Spotlight: Carat, Intel & StreamO’s Gamer Day campaign creates new codes of engagement & communication with GenZ gaming audiences
MUMBAI, INDIA – The ever-changing media ecosystems and the way audience interact with media have led brands to constantly find newer…
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Global News
Brand & Business: Dentsu unveils dentsu Gaming in Asia Pacific — a new solution for brands to better engage with gamers worldwide
SINGAPORE — dentsu group announces the launch of dentsu gaming – an integrated solution which brings together the extensive gaming heritage…
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Digital News
Brand & Business: Twitch in-app purchases in H1 2021 – $195.5M; 140% higher than H1 2020
LONDON, UK — Streaming platform giant Twitch has clearly built from the increased engagement in 2020 brought about by the…
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Press Release
Brand & Business: Anzu and HUMAN partner to safeguard the in-game advertising space
TEL AVIV, ISRAEL — Anzu, the world’s most advanced in-game advertising platform, and HUMAN Security, Inc. (formerly White Ops), the…
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Esports
Gaming: MSI Gaming Arena to hold its first-ever University Championship in the Philippines
MANILA, PHILIPPINES — MSI, a world leader in gaming, content creation, and AIoT solutions is bringing its gaming arena closer…
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Campaign Spotlight
Campaign Spotlight: A small step for man, a giant brawl for Humankind — BETC rewrites history with SEGA for the launch of the “Humankind” video game
PARIS, FRANCE — For the launch of the new Humankind video from SEGA, BETC unveils a lunar film that revisits…
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Esports
Gaming: The Transformers’ Autobots roll out in Mobile Legends: Bang Bang!
SINGAPORE – Team up with the Autobots and clash with your enemies in the Land of Dawn! The Transformers franchise…
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