gen z
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Insight
Insight: Gen Z Filipinos need greater access to finance to help Philippines grow
MANILA, PHILIPPINES — Research by TransUnion Philippines from February 2022 shows that although 94% of Gen Z Filipinos believe that…
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Insight
Insight: heaven presents the results of its Web3 Culture study
PARIS, FRANCE — Cryptocurrencies, blockchains, NFTs, metaverses, and DAOs … as many terms as practices that generate a gigantic media…
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Campaign Spotlight
Campaign Spotlight: KAYA marks 18 years with brand purpose re-imagined Celebrates the consumer journey with a new narrative of ‘BEAUTIFUL IS YOU’
MUMBAI, INDIA — Kaya, India’s leading skincare and dermatologist brand, has unveiled a new identity, symbolic of a strategic realignment…
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Insight
Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
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Digital News
Digital: Enter the unfiltered and unedited world of GenZ conversations on Twitter
MANILA, PHILIPPINES — Youthful and outspoken are just some of the words to describe the new generation or what is…
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Insight
Insight: Manulife study reveals how COVID-19 deepens Filipino Millennials & Generation Z’s financial and mental health concerns
MANILA, PHILIPPINES — As the Philippines continues to grapple with the COVID-19 pandemic, Filipino Generation Ys or Millennials (aged 25-40)…
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Global News
Insight: New study from McCann Worldgroup reveals 89% of Gen Z in APAC believe they have the power to influence global brands’ actions and behaviors for the better
SINGAPORE — McCann Worldgroup Asia Pacific today released the regional findings from their global “Truth About Generation Z” study to…
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Campaign Spotlight
Campaign Spotlight: South Korea’s first virtual influencer ‘Rozy’ fronts transformation financial communications, Shinhan Life leverages innovation with TBWA\Korea
SEOUL, SOUTH KOREA – South Korea’s newly established insurance company, Shinhan Life launches its first brand campaign with ‘Oh Rozy’, Korea’s…
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Campaign Spotlight
Campaign Spotlight: Sweetshop launches cutting-edge new campaign for Spotify from Six Toes Singapore with Director Damon Escott
BANGKOK, THAILAND — Sweetshop has launched a new film for Spotify as a part of the Only You campaign from…
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Campaign Spotlight
Campaign Spotlight: RAPP creates Gen Z-oriented TikTok campaign for Samsung UK to promote Samsung Galaxy A52 5G smartphone
LONDON, UK — RAPP is behind a new UK campaign for the Samsung Galaxy A52 5G smartphone aimed at British…
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Insight
Insight: Dentsu Data Sciences unveils millennial & Gen Z study on ‘The Next Normal’ under research wing DMC Insights
MUMBAI, INDIA – The Data Sciences Division of dentsu India, has unveiled its latest Insights report, ‘The Next Normal: The Rise…
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Campaign Spotlight
Campaign Spotlight: Zalando captures the values of young Poles in campaign “Image of Generation Z”
WARSAW, POLAND – Zalando, Europe’s leading fashion and lifestyle platform, introduces the continuation of the global campaign “Here to stay”.…
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Global News
Insight: ASEAN Sei-katsu-sha Forum 2021 introduces “The SynergiZers”
TOKYO, JAPAN — What is your image of Generation Z? “Apathetic, self-absorbed and addicted to social media?” If so, you…
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