gen z
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Insight
Is the fintech industry ready for Gen Z demands? Gen Z leads the rewards revolution, finds ZBD payments study
HOBOKEN, USA — “The ZBD Gen Z Payments Study,” based on a survey of over 2,000 18 to 27-year-olds in the US and UK, sheds…
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Insight
Filipino Gen Zs prioritize self-reward when shopping, according to The Fourth Wall and Uniquecorn Strategies
MANILA, PHILIPPINES — Filipino Gen Z spend primarily to reward themselves, according to a joint study by the Filipino-focused sociocultural…
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Insight
Gamer study sets the record straight on what Gen Z thinks of advertising, brands and influencers
NEW JERSEY, USA — The “ZBD Gen Z Gamer Study,” based on a survey of over 2,000 Gen Z gamers in…
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Insight
Dentsu’s youth research unit Wakamon shares insights from latest whitepaper, decodes the evolution of friendships
SINGAPORE — Dentsu is pleased to launch its latest whitepaper, “Exploring Future Insights,” a comprehensive study on the evolving concept…
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Insight
Delta Global study reveals surging environmental awareness reshaping luxury consumer habits in Asia Pacific
HONG KONG — A recent survey commissioned by leading luxury and sustainable packaging specialist Delta Global shows that environmental awareness…
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Insight
Gen Z is the fastest-growing generation of music and podcast listeners, says Spotify’s ‘Culture Next’
MANILA, PHILIPPINES — Spotify’s annual Gen Z trend report, “Culture Next Volume 5,” has unveiled that Gen Z is Spotify’s…
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Campaign Spotlight
Takis and Publicis Poke’s ‘Drop Codes’ campaign fires up Gen Z audiences to check out the most exclusive hot snack
LONDON, UK — After years of it being nearly impossible to get your hands on a bag of Takis, the Gen Z-loved spicy snack is finally dropping in…
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Insight
TotallyAwesome reveals that gaming improves mental health of Gen Zs, Gen Alpha in APAC
SINGAPORE — TotallyAwesome, APAC’s leading youth-first marketing and media platform for Gen Z, Gen Alpha, and families, released its annual…
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New Business
Tri awards Pantarei with creative mandate for 17th year straight
JAKARTA, INDONESIA — Tri, the telecommunications brand of Indosat Ooredoo Hutchison, has once again appointed Pantarei as its creative agency.…
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New Business
Brand New Company’s Heyu launches Re:negade vtubers
MANILA, PHILIPPINES — Philippine-based entertainment and creative solutions agency Brand New Company has announced its new intellectual property (IP), a…
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Insight
Insight: Gen Z Filipinos need greater access to finance to help Philippines grow
MANILA, PHILIPPINES — Research by TransUnion Philippines from February 2022 shows that although 94% of Gen Z Filipinos believe that…
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Insight
Insight: heaven presents the results of its Web3 Culture study
PARIS, FRANCE — Cryptocurrencies, blockchains, NFTs, metaverses, and DAOs … as many terms as practices that generate a gigantic media…
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Campaign Spotlight
Campaign Spotlight: KAYA marks 18 years with brand purpose re-imagined Celebrates the consumer journey with a new narrative of ‘BEAUTIFUL IS YOU’
MUMBAI, INDIA — Kaya, India’s leading skincare and dermatologist brand, has unveiled a new identity, symbolic of a strategic realignment…
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