gen z
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Insight
Delta Global study reveals surging environmental awareness reshaping luxury consumer habits in Asia Pacific
HONG KONG — A recent survey commissioned by leading luxury and sustainable packaging specialist Delta Global shows that environmental awareness…
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Campaign Spotlight
Takis and Publicis Poke’s ‘Drop Codes’ campaign fires up Gen Z audiences to check out the most exclusive hot snack
LONDON, UK — After years of it being nearly impossible to get your hands on a bag of Takis, the Gen Z-loved spicy snack is finally dropping in…
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Insight
TotallyAwesome reveals that gaming improves mental health of Gen Zs, Gen Alpha in APAC
SINGAPORE — TotallyAwesome, APAC’s leading youth-first marketing and media platform for Gen Z, Gen Alpha, and families, released its annual…
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New Business
Tri awards Pantarei with creative mandate for 17th year straight
JAKARTA, INDONESIA — Tri, the telecommunications brand of Indosat Ooredoo Hutchison, has once again appointed Pantarei as its creative agency.…
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Insight
Insight: Gen Z Filipinos need greater access to finance to help Philippines grow
MANILA, PHILIPPINES — Research by TransUnion Philippines from February 2022 shows that although 94% of Gen Z Filipinos believe that…
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Campaign Spotlight
Campaign Spotlight: KAYA marks 18 years with brand purpose re-imagined Celebrates the consumer journey with a new narrative of ‘BEAUTIFUL IS YOU’
MUMBAI, INDIA — Kaya, India’s leading skincare and dermatologist brand, has unveiled a new identity, symbolic of a strategic realignment…
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Insight
Insight: Truelogic on emotional marketing and digital – why they work together
MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service…
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Digital News
Digital: Enter the unfiltered and unedited world of GenZ conversations on Twitter
MANILA, PHILIPPINES — Youthful and outspoken are just some of the words to describe the new generation or what is…
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Insight
Insight: Manulife study reveals how COVID-19 deepens Filipino Millennials & Generation Z’s financial and mental health concerns
MANILA, PHILIPPINES — As the Philippines continues to grapple with the COVID-19 pandemic, Filipino Generation Ys or Millennials (aged 25-40)…
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Global News
Insight: New study from McCann Worldgroup reveals 89% of Gen Z in APAC believe they have the power to influence global brands’ actions and behaviors for the better
SINGAPORE — McCann Worldgroup Asia Pacific today released the regional findings from their global “Truth About Generation Z” study to…
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