GLOBAL – MAY 2011 – InMobi, the world’s largest independent mobile ad network, today announced the launch of InMobi SmartPay, a performance based global mobile payments solution, the first global offering of its kind in the mobile advertising market. InMobi SmartPay will enable app developers, game companies, and content providers in the $200-B mobile content and virtual goods space to expand their business and monetize their users quickly and easily into new markets by providing a one-time, no-cost, single point of integration across multiple countries.
The solution offers consumers a seamless, pure mobile checkout experience using secure, direct to carrier billing to start, but expanding to all forms of mobile payment methods including credit cards, PayPal, and local mobile wallets by the end of the year.
It already offers reach to over one billion consumers in the US, UK, Germany, India, Indonesia, South Africa, and Malaysia, with huge growth plans to expand to over three billion consumers in 30 countries by the end of the year.
Comments Piyush Shah, Vice President of InMobi SmartPay, “Expanding to new markets is an extremely complex process today, especially for small developer teams sitting in a single geography. InMobi SmartPay exists to simplify the process through a single point of integration and management of all tax, legal, and customer support issues leveraging our in-market expertise. Even more importantly, we are an intelligent solution providing consumers with a low friction, secure purchase flow, and data-driven insights to help maximize conversion.”
InMobi SmartPay is already active with numerous clients globally and is moving into private beta over the next 60 to 90 days before opening up the service to the entire market in Q3 2011.
InMobi SmartPay combines the ad network’s nearly 32 billion ads monthly in 200 countries with a mobile payments solution, enhancing its core competitive advantage for clients by integrating actual purchasing behavior into its real-time ad-serving feedback loop. Tracking from ad to conversion is a major leap forward for developers and digital goods providers globally.
For those interested in contacting the InMobi SmartPay team, please email SmartPay@InMobi.com for more information.
