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Insight
WARC and Google launch new whitepaper on the ‘holistic path to the measuring media investments’
LONDON, UK — Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the…
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Campaign Spotlight
Ogilvy India transforms the mundane task of online searching with ‘Googlies on Google’
NEW DEHLI, INDIA — Ogilvy’s latest campaign for Google Search, “Googlies on Google,” is designed to transform how people experience…
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Campaign Spotlight
FCB India and Google launch Gen Z-targeted integrated campaign for ‘Tap to Pay’ Android feature
MUMBAI, INDIA — In today’s hyper-connected world, phones are more than just devices; they’re lifelines. For Gen Z, this connection…
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Brand & Business
Gushcloud partners with Google for new Creator Solutions in Southeast Asia
SINGAPORE — Gushcloud, a global creator and IP management and licensing company powered by AI, signed up as one of…
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Digital News
Google and Commune Cafe launch Gemini-generated Special Bibingka Latte
MANILA, PHILIPPINES — Showcasing the transformative potential of human-AI partnership, Google and Commune Cafe have teamed up to brew something that’s…
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Digital News
Google gives Gemini AI a major upgrade with customizable gems and improved image generation
MANILA, PHILIPPINES — To further enhance its capabilities, Google has announced significant updates to its Gemini AI, introducing new features…
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Digital News
Google’s guide to getting the best results from Gemini AI
MANILA, PHILIPPINES — Google’s Gemini AI has a lot of benefits for you, no matter who you are and what…
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Insight
WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
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Digital News
Ask Jose Rizal about his daily life as Google ramps up Gemini’s features to celebrate National Heroes’ Day
MANILA, PHILIPPINES — Learning history is crucial for building a better future. Students can watch documentaries and films, and read…
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Insight
Google makes a U-turn, and the ad world breathes a sigh of relief
SINGAPORE — Devinder Banga, Regional Head of Data and Analytics at GrowthOps Asia, shared their op-ed take on the timely and…
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Digital News
Looking for AI in finance — Gemini as an enabler for the industry
MANILA, PHILIPPINES — It’s just the start of the work day. Instead of queueing up at a nearby Starbucks on…
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Digital News
Google ups the ante with faster response and expanded access for Gemini
MANILA, PHILIPPINES — Google announced significant upgrades to Gemini, its advanced AI model, making it even more powerful, helpful, and accurate. The new…
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Featured
Joji Jacob on judging for this year’s Innovation category at Cannes Lions: ‘We’re on the cusp of something bigger’
Joji Jacob CANNES, FRANCE — At the Cannes Lions Festival of Creativity, the Innovation Lions is a highly anticipated category…
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