We are all about ads—but there would be no ads without clients. Each year, Cannes Lions selects one client as Advertiser of the Year: a company that has inspires innovative marketing of its products, and embraces and encourages the creative work produced by their agencies.
This year, the Cannes Lions will present the Advertiser of the Year Award to Volkswagen. After winning their first Lion back in 1961, Volkswagen ads have gone on to win nearly 150 Lions across all disciplines, including two Film Grands Prix, two Press Grands Prix, and Grands Prix in Promo and Cyber in 2006.
"We are delighted to honour a brand that has loyally supported, and that continues to embrace, the creative marketing of its cars throughout the decades allowing its agencies to produce numerous powerful and award winning ads over the years," said Terry Savage, Cannes Lions Festival Chairman. "Volkswagen is a role model to other brands and worthy of this prestigious honour," continued Savage.
Jochen Sengpiehl, Senior Vice President Volkswagen Marketing, who is responsible for the global brand management, worldwide positioning and strategy as well as all marketing communications and global media buying, said, "Creative and innovative marketing solutions are part of our DNA and advertising is the key since many years. Continuous and trustful agency relationships like DDB worldwide, BBDO Almap and others are important to realise outstanding work in difficult times."
The Advertiser of the Year trophy will be presented to Jochen Sengpiehl in Cannes during the Film, Titanium and Integrated Lions awards ceremony on Saturday June 27.
Adobo will be covering Cannes live, from June 21-27. For the freshest updates, follow the awards ceremony and the rest of the festival on Twitter (adobomagazine, Road to Cannes), Facebook, and on www.adobomagazine.com.
