ASIA-PACIFIC – BANGALORE, INDIA, OCTOBER 11, 2011: Assetz Homes, the residential development arm of Assetz Property Group, has appointed TBWA as its creative services partner following a multi-agency pitch. The agency will work on both the Assetz Homes master-brand and individual project brands.
Commenting on the appointment, Sanjay Mishra, director of Sales and Marketing of Assetz Homes said, “Assetz Homes has been conceived to offer very high quality contemporary living space options. Our endeavor is to create a strong, reputed brand that matches the inherently superior value proposition of the products we offer to the discerning residential buyer. To enable this objective, we sought to appoint an agency that can provide effective creative solutions. We believe TBWA is well-poised to support in the achievement of our strategic marketing objectives.”
Nirmalya Sen, managing director of TBWA\India, commented, “There are few categories as steeped in communication conventions as the real estate category. To be able to ‘Disrupt’ them is a challenge we are very much looking forward to.”
