ASIA-PACIFIC – SHANGHAI, SEPTEMBER 7, 2010 – Kunal Sinha, Executive Director of Discovery, Ogilvy & Mather Greater China, has been named Regional Cultural Insights Director and Chief Knowledge Officer, China, effective immediately. Sinha assumes his new roles while maintaining Executive Directorship of the Discovery unit, Ogilvy China’s consumer insights and trends group. Sinha will lead a new era of knowledge capability at Ogilvy China – helping to collect, analyze and disseminate the key insights which form the foundation of Ogilvy’s effective, award-winning work.
Paul Heath, O&M Asia Pacific CEO and Worldwide Director of O&M Advertising said, “As Regional Cultural Insights Director, Kunal’s role will be to create and lead a regional cultural network. In essence he will help mine cultural phenomena across Asian markets which will provide a base for Ogilvy to develop Big IdeaLs for our clients’ brands.”
As Chief Knowledge Officer/China, Sinha is tasked with re-engineering Ogilvy China’s knowledge management system. “As an integrated communications group, we place great importance on the successful flow of expertise and information sharing between disciplines and teams. We always seek ways to obtain resources via more effective routes and Kunal is the perfect person to bring needed discipline to this endeavor,” said Shenan Chuang, CEO of O&M Greater China.
Since moving to Shanghai in early 2005, Sinha has contributed pioneering research to Ogilvy’s knowledge base during his tenure as Executive Director of Discovery. The unit has published several in-depth consumer behavior studies, including most recently Mum’s the Word, a study of the modern Chinese mother. Sinha’s Unmasking the Chinese Consumer, written with O&M China Chief Planning Officer Mickey Chak, was also recently awarded the prestigious WPP Atticus Grand Prix.
“I’m honored to take on these new responsibilities,” Sinha stated. “Asia’s dynamism is what makes it exciting. To strengthen Ogilvy’s position in Asia further, we need to continue to innovate at the forefront of consumer insights, and marshal the strength of our incredible network.”
Sinha continues to be based in Shanghai.
