MANILA – November 14, 2013 – DDB Philippines will be handling creative requirements for Ad Summit Pilipinas, after winning a seven-way pitch earlier in the month.
Other agencies in the pitch were McCann, IdeasXMachina, Publicis JimenezBasic, Havas Worldwide, Gallardo & Associates, and SLG (Sinson Lascano Group).
DDB was selected to do the campaign by a jury composed of Ad Summit Pilipinas creative co-chairs Raoul Panes and Madonna Tarrayo, DM9 JaymeSyfu executive creative director Louie Sotto, TBWA\SMP creative director Jake Tesoro, BBDO Guerrero executive creative director Tin Sanchez, and Y&R chief creative officer Badong Abesamis.
"We are very happy to be chosen as the official ad agency of the first Ad Summit Pilipinas. This is one pitch win that we are very proud of because judging and selection were handled by the best creative talents of the industry," DDB Philippines group managing director and chief marketing officer John Lucas told adobo.
"We are committed to providing the Ad Summit Creative Committee with DDB Group’s innovative and integrated creative services," Lucas said.
Pitches for PR and digital agencies for Ad Summit have also been scheduled for this week.
Ad Summit Pilipinas will take place from May 7 to 11 2014 at the Subic Bay Exhibition and Convention Center.
