ASIA-PACIFIC—SYDNEY, AUSTRALIA, MARCH 7, 2011—JWT Sydney has created a highly interactive launch campaign for Schick Hydro targeting young men.
The revolutionary new razor offers many first-to-market technologies including a razor in a five- and three-blade option and Schick Hydro Shave Gels to go beyond hair removal, providing moisture while shaving. Schick calls Schick Hydro 5 as the ‘best shave for your skin’ and after extensive consumer tests in the U.S., claims the Hydro 3 delivers a better shave than the Gillette Mach 3*.
In addition to a locally created substantial digital campaign containing rich media banners, a microsite and social Media, JWT has created a unique YouTube piece that virtually hydrates viewers and their screens.
Ashadi Hopper, JWT National Creative Director, Digital & Direct, says, “The YouTube creative delivers a strong message about the hydration benefits of the Schick Hydro 5 with an unexpected touch of fun.”
“With the YouTube concept particularly, JWT has developed an entertaining idea that will create a deeper level of engagement around the benefits of Hydro 5”, says Burcak Sezer, Senior Brand Manager Schick.
CREDITS
Campaign: SCHICK Hydro
Client: Schick – Burcak Sezer
Agency: JWT Sydney
Account management: Jasmin Bedir, Holly Matchett, Angus Pragnell, Daniela Gillis
Creative: Angus Hennah (ECD), Ashadi Hopper(National Creative Director,
Digital & Direct), Declan Byrnes, Damien Whitney, Michael Kleinman, Damien Hughes
Media : MEC-Tamsin Ash, Jodie Lam
Platform: Digital
