TORONTO, JUNE 7, 2013 – Toronto-based design and animation studio Crush, via marketing ideas agency Wong, Doody, Crandall, Weiner, Seattle, has cooked up a new spot for the Woodland Park Zoo in Seattle, Washington, focusing on the zoo’s sloth bear cubs but also showcasing a wide range of other animals.
The previous spot in the campaign centered on the zoo’s lion cubs.
Sponsor
WDCW wanted to craft two commercials to present the zoo in a novel way. In support of this initiative, Crush created a classically inspired design package but one which is nevertheless contemporary.
Titles: "Never The Same – Soth Bear Clubs", “Alive – Lion Clubs”
Client: Woodland Park Zoo, Seattle
Director, Marketing & Corporate Relations: Jim Bennett
Agency: Wong, Doody, Crandall, Wiener, Seattle
Creative Director: Monkey Watson
Copywriter: Peter Trueblood
Art Directors: Caitlin Finn, Daoust Huertas
Sr. Graphic Designer: Ramon Vasquez
Producer/EP: Steph Huske
Account Supervisor: Heidi Brown
Design and Animation: Crush
Director: Crush
Creative Director: Gary Thomas
Senior Designer & Animator: Yoho Yue
Designer & Illustrator: Jullian Ablaza
Illustrator: Ashley Barron
Senior Producer: Janice Rebelo
Executive Producer: Jo-ann Cook
