ASIA-PACIFIC – FEBRUARY 22, 2011 – PHD Singapore has won the Hotels.com business in two Asian sub-regions, including markets like Singapore, Malaysia Thailand, Indonesia, China, Hong Kong, and Taiwan.
Howard Smith, Managing Director of PHD Singapore said, “We are thrilled to be working with Hotels.com as they grow across the Asia Pacific region; it is a fantastic brand that is making strong headway in the category.”
Abhiram Chowdhry, Marketing Director, APAC of Hotels.com said “We selected PHD Singapore because they are incredibly passionate about marketing communications, they delivered the insight into our target audience that framed a big idea for the brand; we know Hotels.com is paying for quality solutions that meet our objectives.”
Scope of work includes strategy, planning and brand activation, in Singapore and across the region. The business will be managed out of PHD’s regional hub in Singapore.
