ASIA-PACIFIC – AUGUST 2011 – This September, Spikes Asia Advertising Festival 2011 will host inspirational speakers from leading advertising agencies across the Asia Pacific region, including Cheil Worldwide, Leo Burnett and Draftfcb.
Alex Kwon, creative director at Cheil Worldwide presents "Korea All The Way: How To Survive In The Advertising World In Korea…" In this seminar, Kwon reveals the mindset of what marketing strategies and concepts work in Korea, and how they can translate into outside markets, using Korea’s first-ever Grand Prix win at Cannes Lions as an example.
Draftfcb Greater China Chairman and CEO Pully Chau will discuss "The Great Cultural Mash Up". China’s youth has assumed a powerful identity with global aspirations based on both Western and Chinese values and attitudes. Pully Chau shares insights of how brands can interact with these highly mobile and connected consumers who have a strong focus on traditional Chinese life.
Leo Burnett’s "The Power Of Creativity" seminar, to be presented by Leo Burnett Australia CEO Todd Sampson. Creativity is the last remaining competitive advantage companies have today. Todd Sampson’s presentation is a celebration of the power of creativity in solving any problem – big, small, social, political, economic or environmental.
Enjoy these talks and experience the best of creative communications from around the world at Spikes Asia 2011. Register now at www.spikes.asia.
