One of the country’s premiere healthcare service providers, Makati Medical Center, recently awarded its creative account to McCann Healthcare. Effective immediately, the appointment covers marketing communications strategy development, creative and production assignments.
McCann Healthcare has won the Specialist Agency of the Year Award by Media Magazine twice, in 2008 and 2009.
McCann Healthcare’s affiliate media agency, UM, was also awarded duties for Makati Medical Center’s media planning and buying. Both agencies function under parent company McCann Worldgroup.
Makati Med awarded its advertising and media businesses pitch-free.
According to McCann Worldgroup President and CEO Ricki Arches, “This appointment marks a formidable partnership between two highly-respected specialists in the healthcare realm. Makati Medical Center is one of the country’s pioneering medical institutions, and we are looking forward to championing initiatives that reinforce its industry leadership. Makati Med’s recent service and technology innovations now give Filipinos access to world-class medical facilities and standards of healthcare.”
“McCann Healthcare has been tapped to raise awareness of these ground-breaking developments, drawing from its global experience and expertise in healthcare communications,” Arches adds.
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