Grey Group Singapore has been assigned the regional creative duties for ESPN STAR Sports’ two new offerings – ESPN HD and ESPN Player.
ESPN HD is Asia’s first 24-hour sports channel showcasing the best sports content and action in a format which enhances viewers’ overall experience, while ESPN Player is an online sports television service that will provide sports fans a wide variety of content to choose from and will give them an opportunity to watch sports live and on an on-demand basis.
The move extends Grey Group Singapore’s relationship with ESPN STAR Sports after the agency secured the ESPNEWS account in South East Asia last year.
Grey Group Singapore was awarded the two additional accounts without a pitch. Through-the-line campaigns developed by the agency are targeted for concurrent launch in July, first rolling out in Singapore followed by other markets in Asia.
