NEW YORK – October 9, 2013 — Multi-screen advertising company Digital Generation, Inc. announced that it has agreed to acquire Republic Project, a cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns.
DG said it has agreed to acquire substantially all of the assets of Republic Project for $1.4 million in cash and an additional earn out tied to revenue and EBITDA performance targets in 2014 and 2015.
"The deal solidifies the creative, targeting, retargeting and optimization capabilities that DG MediaMind offers advertisers across display, mobile and now social advertising," the company said in a press release.
Jordan Khoo, VP of APAC at DG MediaMind said he is excited to share this announcement with the agencies and advertisers in the Asia Pacific region. “This acquisition makes a lot of sense for those who are doing multi-channel advertising campaigns on social platforms. With Asia Pacific having the largest social network user base of 777 million people, we are now capable of targeting this group by offering rich media on social sites such as Facebook and a growing list of social and mobile first publishers.”
“Every channel offers advertisers a unique set of opportunities to engage with audiences,” said Ricky Liversidge, DG CMO. “Continuing to integrate and innovate within areas such as social and mobile, while making sure advertisers can move quickly within a data driven landscape, is critical. The addition of Republic Project’s technology and knowledge helps accelerate this process.”
Republic Project has a platform that allows agencies and brands to produce and deliver ads on social platforms such as Facebook and Twitter in a fraction of the time typically required to produce and deliver campaigns, DG said.
“Our goal was to build a technology that would enable advertisers to reach their audience in a new and immersive way while providing a central hub for managing and tracking all deployed apps across various platforms,” said AJ Vernet, Republic Project CEO.
“The DG acquisition means we can fast track our solution globally, while integrating with one of the most robust advertising data hubs in the industry.”
Republic Project’s 11 employees, including CEO AJ Vernet, will join DG’s Los Angeles office.
