In all the excitement about digital, we rarely hear from one key audience: the CEOs of client companies, who pick up the bill and answer for the medium’s ultimate effectiveness.
That will change this August, as the Internet and Mobile Marketing Association of the Philippines (IMMAP) mounts its annual conference August 25-26 at the SMX Convention Center. Digital Delivers: The Country’s 3rd Internet and Mobile Marketing Summit should feature a spirited idea swap between guest speakers, and delegates and IMMAP members from all sides of the digital-online world.
As global adspend continues to be diverted from traditional media onto digital-online campaigns, the revelations of the two-day summit are much anticipated. Pick the brains of three CEO speakers not often found in the same room: Nandu Nandkishore of Nestlé Philippines, James Lafferty of P&G Philippines and Fernando Fernandez of Unilever Philippines. Topics include Media Synergy, Digital Marketing in a downturn and The New Marketing Landscape. The future of digital marketing never looked so bright.
When Charmaine Canillas, concurrent PANA president and AdBoard chairman, and Petron Advertising & Promotions Director inducted the current IMMAP Board, she motivated the Association to conduct the research and produce the numbers by which to guide and inspire the industry, its agencies and clients. Fascinated by the technology, on the verge of investing into its untapped potential, the industry is still held back by business prudence.
IMMAP claims Digital Delivers. With the 3rd Summit, the organization delivers as well.
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Regular registration fee is P12,000. Avail of IMMAP’s early bird discount and 5 + 1 offers. Freebies and VIP treats await online registrants. Sign up at www.interactivesummit.com.ph.
