MANILA, PHILIPPINES — The Chagee phenomenon shows no signs of slowing down in Manila. Following a record-breaking debut in August – where the brand sold over 23,000 cups during its grand opening weekend, the international milk tea chain is set to delight Filipino fans once again with the arrival of its highly sought-after Bes-Tea Plushies.
From October 3 to 7, customers can take home one of Chagee’s limited-edition plushies. The exclusive collectibles will be available across Chagee’s stores in SM North EDSA, Robinsons Galleria, and Venice Grand Canal Mall. More promotions are slated to launch beginning October 15, with details to be announced on Chagee Philippines’ social media platforms.
Already a hit across Malaysia, Singapore, Indonesia, and Thailand, the Bes-Tea Plushies are soft toy companions designed to make tea time—and everyday moments—more playful and memorable. The Philippine launch is expected to energize the country’s vibrant community of toy and plush collectors.
The Bes-Tea collection is an eight-piece blind box set inspired by Chagee’s most popular drinks. Each plushie includes an identity card with its own persona, backstory, and birthday. Designs include:
- Jasmine Green, a BO·YA-inspired plush available in pink, blue, and Chagee’s signature dark blue.
- Osmanthus Oolong, a white and yellow design inspired by floral oolong tea.
- Peach Oolong, featuring soft pink and white hues.
- Glutinous Green, accented with tea leaf details.
- Buckwheat Yellow, a light-yellow design inspired by buckwheat tea.
- Tangerine Peel Pu-Er, a plush with multi-toned white, yellow, and gray details.
Beyond plushies, Chagee continues to expand its curated lineup of lifestyle merchandise, including shawls, umbrellas, and tumblers – all available in-store and via the Chagee app.
The expansion of Chagee in the Philippines is only beginning, with more store openings planned across Metro Manila in the coming months. Fans are encouraged to follow Chagee Philippines on Facebook and @chagee.ph on Instagram for updates.
