ASIA-PACIFIC – MALAYSIA, MARCH 26, 2013 – CNN International has renewed its multi-year partnership deal with Caterham F1 Team, securing a sponsorship that will see CNN’s logo on both of the Caterham F1 Team cars as well as the drivers’ overalls. This is the fourth year that CNN has sponsored the growing Anglo / Malaysian F1 Team.
“Our partnership with Caterham F1 Team provides CNN with a powerful worldwide marketing platform and we’re delighted to continue the alliance of two aspirational global brands,” said Rani R. Raad, chief commercial officer for CNN International. “As a forward thinking company this sponsorship plays to the heart of what CNN is all about, engaging new audiences and exploring new affiliations beyond the traditional or the expected.”
Cyril Abiteboul, team principal of Caterham F1 Team: “This partnership will provide us with a comprehensive platform allowing us to deliver additional exposure for the team and its sponsors through CNN media platforms worldwide. We also look forward to welcoming CNN and their partners to the races to further promote F1, Caterham F1 Team and develop real B2B opportunities."
