Initiative
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Philippine News
News Business: Initiative appointed lead media agency for PT Mayora Group Philippines
MANILA, PHILIPPINES – Initiative, the culturally-driven media agency within Mediabrands, announced their appointment as lead media agency for PT Mayora Group in the Philippines. The news comes following…
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Awards News
Awards: Mindshare, OMD, PHD and Initiative dominate this year’s 11th iteration of the Festival of Media APAC Awards.
GLOBAL — Despite the global pandemic and the creative strains and limitations on the industry as a whole, The 11th…
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Global News
New Business: Online Food Delivery Giant Deliveroo Selects Initiative as Global Media Partner, with Media Planning and Buying Responsibilities
SINGAPORE – Initiative, the culturally-driven media agency within IPG Mediabrands, have been awarded the global media planning and buying business for the…
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Global News
People: Caleb Watson Appointed as Initiative Guangzhou General Manager, After Holding the Position at Starcom Brisbane Australia
SINGAPORE – Initiative, the culturally-driven media agency within IPG Mediabrands, have today announced the appointment of Caleb Watson to General Manager Initiative…
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Global News
Initiative Shanghai appoint Richard Zhang as Managing Director
SHANGHAI – Initiative, the culturally-driven media agency within IPG Mediabrands, has today announced the appointment of Richard Zhang, to Managing Director Initiative Shanghai. With…
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Philippine News
Initiative Philippines names new Managing Director
MANILA – Initiative, the culturally-driven media agency within IPG Mediabrands, has today announced the appointment of Tricia Camarillo-Quiambao to Managing Director…
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Philippine News
New Business: INITIATIVE continues its winning streak with appointment to Le Minerale business
MANILA – INITIATIVE Philippines, the culturally-driven media agency within IPG Mediabrands, has continued its impressive 2017 trajectory into 2018 with…
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Global News
Initiative names Will Anstee APAC President
SINGAPORE – Initiative, the culturally-driven media agency within IPG Mediabrands, announced today that it has appointed Will Anstee to APAC President. He…
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Global News
The Lego Group appoints Initiative as Global Media Agency
SINGAPORE – Initiative, the culturally-driven media agency within IPG Mediabrands, has been awarded global media duties for the LEGO® Group…
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Leo Burnett Manila tops creative agencies, three media agencies tied in May 2017 R3 PH rankings
MANILA – At the end of May 2017, Leo Burnett Manila remained as the top creative agency with six account…
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Leo Burnett and Initiative dominate the March R3 rankings
MANILA – With six account wins, Leo Burnett Manila emerged as the top creative agency for the month of May…
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Global News
IPG appoints Mat Baxter as Global Chief Executive Officer, Initiative
NEW YORK – IPG Mediabrands has appointed Mat Baxter as Global Chief Executive Officer, Initiative, effective immediately. Jim Elms, the…
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