GLOBAL, APRIL 22, 2013 – BBDO Guerrero’s multi-awarded campaign for Saridon will be included in the 51st D&AD Annual to be published September this year, alongside 33 other campaigns awarded In-Book status during the 51st annual D&AD judging for the TV & Cinema Advertising category.
BBDO Guerrero’s clever take on ‘Persistent Headaches’ has earned metals in several local and international competitions including Cannes Lion, AdStars, Spikes, London International Awards and most recently, Kidlat Awards.
Per country tally, the United States led the nominations for TV & Cinema with seven campaigns vying for a Pencil, including two commercials by Barton F Graf 9000 for KAYAK, and two from Wieden+Kennedy New York for Brown-Forman.
McCann Melbourne’s ‘Dumb Ways to Die’, a Gold-winner at ADFEST 2013, has also earned a nomination for a Pencil.
“It’s been another incredible year for commercial creativity, where we’ve seen the bar continually being raised across TV & Cinema Advertising," said Tim Lindsay, D&AD chief executive. "We might be migrating from traditional media to more digital channels but this is being embraced head-on and creatives are clearly reveling in the freedom and opportunities this brings to their craft and finding yet more new and innovative ways to reach consumers in a truly engaging way.”
Nominations in the category went to:
· Dads in Briefs by Del Campo Nazca Saatchi & Saatchi for BGH Air Conditioners
· Three Little Pigs by Bartle Bogle Hegarty for The Guardian (Cinema Commercials 61-120 seconds)
· Three Little Pigs by Bartle Bogle Hegarty for The Guardian (TV Commercials 61-120 seconds)
· Dumb Ways to Die by McCann Erickson Melbourne for Metro Trains
· Meet the Superhumans by 4Creative for Channel 4
· Brain Surgeon by Barton F. Graf 9000 for KAYAK
· KAYAK Television Campaign by Barton F. Graf 9000 for KAYAK
· Whatever’s Comfortable Beach by Wieden+Kennedy New York for Brown-Forman
· The Name by Wieden+Kennedy New York for ESPN
· Susan Glenn by Bartle Bogle Hegarty USA for Unilever
· OK Go "Needing/Getting" Music Video by Goodby Silverstein & Partners for Chevrolet
· Cable Effects by GREY New York for DirecTV
Entrants will have to wait until the award ceremony on June 12 to find out whether they have been awarded a coveted Yellow Pencil.
