ipg mediabrands
-
Awards News
IPG Mediabrands network tops 2024 Malaysian Effie Awards IPG Mediabrands network tops
KUALA LUMPUR, MALAYSIA — IPG Mediabrands agencies MBCS, the media-fuelled creative content practice, and Initiative, the culturally-driven media agency, have…
Read More » -
Campaign Spotlight
MBCS and AIA Malaysia challenge health stereotypes with #RethinkHealthy
KUALA LUMPUR, MALAYSIA — MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has launched a new brand campaign for AIA…
Read More » -
People
Stephanie Foong steps up as newly appointed Chief Investment Officer of IPG Mediabrands Malaysia
Stephanie Foong KUALA LUMPUR, MALAYSIA — IPG Mediabrands Malaysia has announced the appointment of Stephanie Foong as Chief Investment Officer of…
Read More » -
People
IPG Mediabrands announces Kristine Biti as Head of Kinesso APAC
SINGAPORE — IPG Mediabrands the media and marketing solutions division of Interpublic Group (NYSE: IPG), have announced the appointment of Kristine…
Read More » -
Press Release
IPG Mediabrands Japan names Matt Ware as new CEO
Matt Ware SINGAPORE — IPG Mediabrands, the media and marketing solutions division of Interpublic Group, has appointed Matt Ware as…
Read More » -
Press Release
Safi and MBCS join forces to empower hijabi gamers in ‘Sembur (Spray), Play, Slay’
KUALA LUMPUR, MALAYSIA — Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps women…
Read More » -
Press Release
Initiative expands footprint in Asia Pacific by opening Pakistan office
SINGAPORE — Initiative, the media agency within IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan for the launch of…
Read More » -
Press Release
UM named global media Agency of Record for General Mills
SINGAPORE — UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for…
Read More » -
Insight
Initiative Philippines launches new OOH impact study
MANILA, PHILIPPINES — Initiative Philippines, the culturally-driven media agency within IPG Mediabrands, in partnership with its regional Culture, Insights, and Analytics…
Read More » -
Brand & Business
IPG Mediabrands achieves TAG Platinum accreditation along with its three performance and technology units
SINGAPORE — As marketers, agencies, and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the…
Read More » -
Brand & Business
IPG Mediabrands partners with Google Cloud to create generative AI-powered apps
SINGAPORE – IPG Mediabrands announces a partnership with Google Cloud to develop a suite of generative AI-powered applications that put…
Read More » -
Insight
Australian broadcasters are not delivering foundational sustainability and inclusivity, according to IPG study
SYDNEY, AUSTRALIA — Australian media lagging global counterparts on sustainability commitments, and DE&I ambitions not translating into accountability, are two…
Read More » -
Insight
Study on Australian consumers find that ‘grey’ video content can diminish ad effectiveness
SYDNEY, AUSTRALIA — Running ads next to “Grey,” or content that may not necessarily be deemed unsafe or unsuitable in…
Read More »
