ipg mediabrands
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Press Release
IPG Mediabrands Japan names Matt Ware as new CEO
Matt WareSINGAPORE — IPG Mediabrands, the media and marketing solutions division of Interpublic Group, has appointed Matt Ware as CEO…
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Press Release
Safi and MBCS join forces to empower hijabi gamers in ‘Sembur (Spray), Play, Slay’
KUALA LUMPUR, MALAYSIA — Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps women…
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Press Release
Initiative expands footprint in Asia Pacific by opening Pakistan office
SINGAPORE — Initiative, the media agency within IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan for the launch of…
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Press Release
UM named global media Agency of Record for General Mills
SINGAPORE — UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for…
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Insight
Initiative Philippines launches new OOH impact study
MANILA, PHILIPPINES — Initiative Philippines, the culturally-driven media agency within IPG Mediabrands, in partnership with its regional Culture, Insights, and Analytics…
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Brand & Business
IPG Mediabrands achieves TAG Platinum accreditation along with its three performance and technology units
SINGAPORE — As marketers, agencies, and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the…
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Brand & Business
IPG Mediabrands partners with Google Cloud to create generative AI-powered apps
SINGAPORE – IPG Mediabrands announces a partnership with Google Cloud to develop a suite of generative AI-powered applications that put…
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Insight
Australian broadcasters are not delivering foundational sustainability and inclusivity, according to IPG study
SYDNEY, AUSTRALIA — Australian media lagging global counterparts on sustainability commitments, and DE&I ambitions not translating into accountability, are two…
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Insight
Study on Australian consumers find that ‘grey’ video content can diminish ad effectiveness
SYDNEY, AUSTRALIA — Running ads next to “Grey,” or content that may not necessarily be deemed unsafe or unsuitable in…
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People
IPG Mediabrands’ UM elevates Sasha Savic to Global Chief Executive Officer
SINGAPORE — UM, a global media agency network of IPG Mediabrands, has announced the appointment of Sasha Savic as Global…
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Campaign Spotlight
Jenn Chia and Listerine swish away bad luck during the Chinese New Year
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated…
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Press Release
Initiative names Niranjan Singh as Head of Communications Design for APAC
SINGAPORE — Initiative, the culturally-driven media agency within IPG Mediabrands, has announced the appointment of Niranjan Singh to Head of Communications…
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Press Release
Sentosa kicks off its Golden Jubilee celebrations with animation film by UM and MediaBrands Content Studio
SINGAPORE — To commemorate Sentosa’s Golden Jubilee celebrations, UM, the global media agency network of IPG Mediabrands, and Mediabrands content…
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