MANILA, PHILIPPINES – With the power of GCash as the Philippines’ leading finance app and SVEN, a leading digital creative and innovations agency, the two are merging fintech and fandom, creating cashless creativity and fresh experiences for gamers.
This collaboration extends GCash’s reach into gaming, empowering players to turn payments into play and transactions into triumphs. Through in-app and in-game boosters, branded wearables, and ad-powered merch across platforms like Roblox and Minecraft, GCash and SVEN are rewriting how players boost, buy, and build inside their favorite worlds.
Hijacked & conquered: Roblox + Minecraft
GCat has been unleashed to power up players, taking over popular Roblox worlds like Grow A Garden and Steal A Brainrot — and making its way into Minecraft servers.
More than a character, GCat transforms every session into a rewarding experience, popping into chats, mingling with players, and playfully disrupting gameplay to create unexpected moments that make gaming fresh and exciting. Limited-edition and ad-powered GCat skins and accessories — from paw-some jackets to cute cat suits — let players customize their characters while connecting every encounter back to GCash.
The adventure reaches new heights with GCatch 2 Win in Roblox (October 31 to December 5, 2025), where players climb the Giant GCat, collect GCoins, and compete to claim the top spots on the leaderboard, with weekly winners earning up to 1,000 Robux and the all-time champion taking home 11,000 Roblux.
Minecraft players aren’t left behind — the GG Treasure Hunt invites gamers to dig up hidden chests, follow GCat’s clues, and unlock exclusive power-ups, creating a first-of-its-kind immersive experience.
“GCash, empowered by SVEN, is now redefining gaming in the Philippines,” said Arvi Villacin, CEO & Chief Innovation Officer at SVEN. “From custom worlds to real-world wins, this isn’t just an activation — it’s a game-changing experience that lets players level up and take control of their gameplay like never before.”
Powered up: Fintech in gaming
This is fintech built for gamers — fast, frictionless, and fueled by culture. Together, GCash and SVEN are creating an ecosystem where play, pay, and power collide, redefining how digital communities connect, compete, and celebrate wins.
This marks one of GCash’s biggest moves into youth culture integration, closing the gap that limits many Filipino gamers to boost and power up their games. With GCash powering up the top games that Filipinos play, they’re breaking barriers to make gameplay more accessible — transforming it to a new level of access, where anyone can easily pay for in-app and in-game boosters using GCash.
Because when GCash enters the game, everyone gets a shot at winning.
“We’re taking fintech beyond the usual,” said Kim Martin Viray, AVP, Head of Marketing Communications. “With GCash integrated into games, paying, powering up, and winning all become part of the fun. It is exciting to level up the way people play, and ultimately power up possibilities for every Filipino gamer.”
