For mobile applications and book design prize, two student teams share the top honor at the D&AD Student Awards 2009.
Student of the Year was awarded to Petra Muda and Harri Leppala from Berghs School Of Communication in Sweden and Micheline Mannion, Central Saint Martins College of Art and Design in the UK. The prizes were presented at the D&AD Student Awards 2009 Ceremony in London recently. 

Muda & Leppala’s entry ‘Find It’ is a mobile phone application that allows users to send a photo of any item they want to buy to the eBay site, which will then reply with its best match. 

Mannion designed a solution to the Faber & Faber book cover brief, incorporating the publisher’s new Print on Demand (PoD) service. It’s a quirky take on the old-fashioned highlighter pen combined with cutting edge technology to create a personalized cover.


The Student Awards exist to identify the best new talent in advertising and design. In its 31-year history, this is only the second time that the Student of the Year has been awarded jointly.
Of the Award, Greg Quinton, D&AD Education Chairman says, “The D&AD Student of the Year judging panel enjoyed the wow moment not once, but twice this year, firstly with Petra and Harri’s ‘Find it’ idea for the Ebay brief. So simple it was instantly and unanimously loved. We all want Ebay to launch it now. Micheline’s idea for the Faber and Faber brief was quieter but no less compelling. Is it possible to create beautiful books using new print on demand technology? Micheline found the solution within the problem and then crafted it elegantly.”
All of the work, including the additional 18 First Prizes and 36 Second Prizes can be viewed at www.dandad.org/studentawards09. Visit www.dandad.org for further information.
