Shanghai – BBH Shanghai has won the business for the Alpenliebe candy brand, the largest candy brand in China, and Perfetti Van Melle’s biggest brand in Asia.
The task on hand for BBH Shanghai is to launch a new brand campaign for the Alpenliebe candy beginning August this year.
The Alpenliebe candy has been in the China market since 1996 and accounts for more than 70% of Perfetti Van Melle’s revenue in China.
Since 2005, BBH Shanghai has been the Agency of Record for Mentos in China and has launched a series of successful campaigns for the brand that have launched across the region, Europe and the US, resulting in several Effectiveness and Creative Awards. The awards include two Golds for Best Media and Best in FMCG category at the China Effie Awards 2009, a Silver at the China Great Wall Awards 2009 for Best TV Campaign and a Bronze at the China 4As Golden Seal Awards 2009 under the Conventional Media TVC category
“We are thrilled to start the new decade by winning such an exciting piece of business. We look forward to the challenge of using our knowledge of the China market and drawing from the success of our work for Perfetti Van Melle’s Mentos to take the Alpenliebe brand to new creative heights,” said Christine Ng, BBH Shanghai managing director.
This is the fifth Perfetti Van Melle brand that BBH will work with on a global scale. The BBH network currently handles the Chupa Chups (Global), Mentos (Global) and Frisk and Vigorsol (Europe) accounts.
Alpenliebe is one of sixteen candy brands produced by Perfetti Van Melle.
Said Limin Ma, Perfetti Van Melle China marketing director, “With their proven track record, BBH has successfully perfected the art of turning advertising into the science of proven results while staying true to their craft. Their work with us on Mentos speaks for itself. We strongly believe that under the strategic and creative guidance of BBH, the Alpenliebe brand will see a major shift in both brand image and returns,”
adobo magazine. The Word on Advertising.
