The accessories were the first clue. Entering the Kidlat judging room for Campaigns & Grey, Ompong Remigio was back with a vengeance.
Local adland’s tiny tornado joined the Pinoy creative exodus via JWT Vietnam before returning last year for family reasons. Initially joining Campaigns’ shop Neuron, she is now working with founder Yoly Ong to reorganize the mother agency and its affiliates (PR, social communications, etc.). Building a creative culture, training young talent and optimizing existing teams are some of the things on Remigio’s plate. Winning awards and dealing with network WPP as well is a big job, even in knee-high golden gladiators.
But things are already looking up. New biz wins and an anniversary campaign for the Ayala Group are inching Campaigns back into the limelight. adobo will be watching for some great creative, especially in an Ad Congress year. Look out, industry!
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