ASIA-PACIFIC – INDIA, AUGUST 12, 2013 – After unveiling a new corporate identity a week ago, LG Electronics has appointed Havas Media Group as its media agency of record, subsequent to an open and competitive review.
Havas will manage LGE media business in over 60 countries under its Arena brand. Early this year, Havas snatched the brand’s global media planning and buying account from WPP’s Mindshare.
Speaking on the appointment, global managing director Dominique Delport said: “This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the Group creates a strong foundation from which to build this important partnership.”
“We look forward to a fruitful working relationship with Havas Media Group and have high hopes that the energy they bring to the table will be a good match for LG. LG draws its inspiration from real consumers around the world and with Havas as our media partner, I’m optimistic that we’ll be able to engage consumers in meaningful ways that make them smile,” said said Ki-wan Kim, executive vice president and global marketing officer at LG Electronics.
Havas Media Group’s Executive Committee, led by its CEO Alfonso Rodés, together with Delport, will continue to manage Arena.
Rodés added: “This is another large global win for the Havas Media Group and demonstrates the success of our recent “digital and data” integration strategy. Our track record for winning prestigious global accounts is fast growing and this recent win is a great testament to our teams and our agility.”
The global win for Havas follows its latest phase of integration strategy as it moves to create the most simplified and agile media group in the industry.
