On the second day of the One Show Festival Week, the Philippines bagged a Bronze pencil at The One Show Design competition. BBDO Guerrero Ortega created the winning entry, “Glowing Sticker” for WWF, to remind people to turn off room lights. (See "Glowing Sticker" below.)
David Guerrero, chairman and chief creative officer of BBDO Guerrero Ortega, was quite pleased. “A One Show pencil is one of the highest honors on the creative awards show circuit. So we are very happy to have picked up our third one in two years.”
For Best in Show, the design competition gave the honor < height="258" align="right" width="450" alt="" src=" hbo_voyeur. " />to HBO’s “Voyeur” installation. Created by BBDO New York, the work was a five-minute film projected onto the side of a New York City building that “peels off” the exterior wall to reveal the sordid goings-on in the apartments.
The same agency also won a Gold pencil for its BBC Cables campaign. BBDO’s total haul included eight Gold, Silver and Bronze pencils, more than any other global network.
Leo Burnett claimed six awards, including Gold for Indesit—a
shopping bag with a "washing machine" window—by its Milan office; Oliver, Patrick & Glenn Grocers’ corporate identity from Singapore, and the Luxor Highlighters poster campaign from Mumbai.
Ogilvy took away six Gold, Silver and Bronze pencils, with a Gold for its Mumbai agency for "Plant More Lives" WWF campaign and to Frankfurt for the Mattel "Young Drivers" in-store campaign. Ogilvy Frankfurt took more awards than any other O&M shop with five total.
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