GLOBAL – JUNE 16, 2011 – The Institute of Practitioners in Advertising and News International today launched a free new iPhone and iPad app that provides invaluable advice and inspiration to advertising planners and strategists around the world.
The free Fast Strategy app has been designed to provide planners and strategists with practical and motivational tips to help them to move forward when they are staring at a blank page or are drowning in data. Download the free app at: http://tinyurl.com/faststrategy.
It allows users to read, rank and rate the existing tips, share them via social media, and allows anyone from around the world to upload their own, making it an ever expanding resource that will aid and unite planners on a global scale.
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Said Amelia Torode, Head of Strategy and Innovation, VCCP: “This is the first stand-alone public app that the IPA has ever done and we want it to become a magnet for people to upload their strategic “road-block” tips. As well as uniting the planning community we are also keen to involve big names from within the creative technology world and for it to become the world’s largest shared planning resource.”
Nicola Mendelsohn, IPA President and Executive Chairman and Partner, Karmaramam said: “As I pledged in my inaugural speech, my aim is to create a new generation of creative pioneers by developing better skills and creating better connections. This app will address both of these areas; by sharing advice through technology on an industry-wide and global scale, ultimately we will become smarter and more valuable to our clients.”
“News International is pleased to support this iPad and iPhone app which we hope will become a valuable tool in the strategic planning process.” said Claire Myerscough, Business Intelligence Director, News International.
For more information and to share your thoughts, visit the IPA Strategy Group blog: ipastrategygroup.posterous.com.
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