GLOBAL – NEW YORK, MARCH 27, 2012: The 18th International AME Awards awarded the world’s best work in advertising and marketing effectiveness recently with 11 golds, 15 silvers, and 12 bronzes.
Abbott Mead Vickers BBDO, England earned the AME Grand Award and the AME Regional Platinum Award/Europe with “Sandwich,” for client PepsiCo. The award-winning campaign for Walkers proved that any sandwich is more interesting with Walkers Crisps—including the sleepy village of Sandwich, England.
Proximity Canada was awarded the AME Platinum Award/North America for “M&M’s Find Red” for client M&M’s Mars.
Grey Melbourne, Australia earned the Platinum AME Award/Asia-Pacific for “The Ripple Effect” for the Transport Accident Commission.
Lowe & Partners, Colombia became the first South American agency to bring home a Regional Platinum AME Award with “Operation Christmas,” created for Program for the Humanitarian Attention to the Demobilized.
The 2012 AME Green Award was earned by Jung von Matt, Germany for “Save as WWF” for client World Wildlife Fund for Nature.
Other award-winning green-themed entries focusing on sustainability and conservation of natural resources include: Critical Mass, USA, earning a Gold AME Award for “The New Car” for NissanLEAF; and DDB Canada/Vancouver, earning an AME Bronze Award for “BC Hydro” for Power Smart.
The 2012 AME Grand Jury awarded a total of 11 Gold AME Awards. Proximity Canada’s “M&M’s Find Red” for client M&M’s Mars took the lead, earning five—the most Golds earned by any country and in any single campaign. Germany tied Canada with five Gold Awards: Kempertrautmann GmbH, Germany earned three AME Gold Awards for Initiative Deutschland findet Euch (“The Missing Child”) for client Initiative Vermisste Kinder (“Missing Children’s Initiative”); Jung von Matt was honored with two Gold AME Awards, “Save as WWF” for client WWF, and “Konzertmilch,” for Dortmund Concert Hall. And Definition 6 earned the United States a Gold AME Award for the “Where Will Happiness Strike Next” campaign for client Coke.
Among the trends that were seen in the awards are social media marketing engagement strategies and companies using engaged participation dominated the winner’s circle.
To view the 2012 International AME Award Winners please goto: http://www.ameawards.com/winners/2012/.
