4As Agency of the Year clarifies its position as the Philippines’ one and only

 

The country’s long-running Agency of the Year awards has made its mark in the local ad industry. In  fact, the shiny, silver plate of a trophy is a good indicator for any client of the agency’s caliber. 

 

A marketing magazine launched their version of an agency of the year awards show so clarifications had to be made, said 4As chair Matec Villanueva. “They made claims that seemed to ignore the fact that the 4A’s AOY has been in place for the past decade. [The tagline] is our way of clarifying things and asserting the ownership of the AOY.” 

 

 

Judging from last year’s winners, it seems that the AOY is a show largely dominated by the tried and tested creative, media and production houses but Villanueva wants to dispell this notion. “We are pushing for more of the medium and local shops to participate as they, in fact, have just as good a chance or even better of winning versus the big MNC(s),” she said.  

 

 

The agency who will be awarded the competition’s highest accolade, Agency of the Year, has to be an agency who has excelled consistently in the following areas: Creative, Management of Business, Market Performance and Industry Leadership & Community Service.

 

The winner of the Agency of the Year must have entries or have joined in the four categories mentioned above, garner the highest score (sum of all category scores) and be a category winner or be one of the finalists in the “Best in Creative” category. 

 

The requirements for the four essential categories are as follows: 

 

Best in Creative requires outstanding creative achievements based on the quality of creative ideas across media vehicles as demonstrated by an agency’s body of work regardless of agency size and industry share.

 

Best in Business Management entails for the agency to show excellence in management of organization and its financial resource of people, systems and total agency services. 

 

Best in Market Performance requires exceptional marketing and strategic skill that has greatly impacted on the selling success of the product being advertised.

 

Best in Industry Leadership & Community Service is awarded for the most important contributor to projects that aim to promote the industry as a whole and to foster better agency-community relations. 

 

 

This award is given to the independent agency that has excelled consistently in the following areas: Creative,

Management of Business, Market Performance and Industry Leadership & Community Service. “Independent agency” shall be defined as an advertising agency without any multinational network affiliation. It should not be owned by a multinational advertising or media agency network, whether in the part or in whole, or controlled via a majority-stake. 

 

This award is given to the Media Department or Media Agency who has best used the opportunities presented by the ever-changing media environment to deliver quantifiable benefits for their clients, and has successfully responded to the challenges of managing their media business in this new communications landscape. Two category awards will also be given—one for Best in Business Performance and another for Best in Media Creativity.h 

 

The winner deserving of the accolade is required to have entries to compete in the two categories mentioned above. The media agency also should garner the highest total score (the sum of the two categories). 

 

This award is given to the production houses which best displayed excellence in execution when producing and crafting work within their respective field of expertise, Film, Radio and Post Production.

This award is given to agencies that have used the digital medium (online and/or mobile) to deliver innovative communications and customer engagement for their clients, as well as being able to deliver quantifiable and measurable results related to their client’s business objectives. These can be digital-only executions or a major component in an integrated campaign. Major component can be defined as the integrated campaign not being able to achieve its targets without the digital aspect.

 

 

Deadline for entries is on May 14, 2013. By then, all entry forms and materials must be sent to Ms. Vanne Tomada, Executive Director, 4As-P Secretariat, Unit 442 Cityland Pasong Tamo Tower, #2210 Chino Roces Avenue, Makati City, Tel. No: 8931205; 8134397; 7573891, Fax No.: 7573891/92.

 

For more information, log on to: www.agencyoftheyear.com.ph