ASIA-PACIFIC – INDIA, JULY 11, 2012: Chennai-based Daimler India Commercial Vehicles (DICV) has appointed Lowe Lintas and Partners, Chennai, as its agency of record after a prolonged pitch process.
DICV went through two rounds of presentations before shortlisting agencies. Top 5 agencies were shortlisted and were in fray for the business.
G V Krishnan, executive director, Lowe Lintas and Partners commented: "The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV’s trucks will be known in India) is uniquely poised to lead this revolution. As the pioneer of truck manufacturing, DICV will seek to assert its leadership through customer-oriented products and services."
Joseph George, chief executive officer Lowe Lintas and Partners added: "With recent wins out of our Kochi and Bengaluru offices too, am particularly pleased with the way our South operations are performing".
