Singapore – Leo Burnett announced the implementation of Leo Burnett Group in Thailand, a new company architecture that integrates the three key operations of Leo Burnett in the country, i.e. Leo Burnett, Black Pencil and ARC Worldwide. The unit aims to achieve synergy and to attain the targeted revenue growth of 15% in 2010.
The ultimate goal is to grow the Leo Burnett Group into the number one creative enterprise offering fully integrated and holistic communication solutions in Thailand.
Two key promotions have been named. On-Usa Lamliengphol, CEO of Leo Burnett Thailand is named Chairman of Leo Burnett Group Thailand, responsible for leading the management team and drive development and growth of the entire Leo Burnett Group in Thailand.
< height="595" width="420" alt="" src="/global//UserFiles/On-Usa Lamliengphol ED. " />
Somkiat Larptanunchaiwong will move up to Managing Director of Leo Burnett Thailand from the position of General Manager. He will be responsible for managing both Leo Burnett Thailand and Black Pencil.
< height="648" width="420" alt="" src="/global//UserFiles/Somkiat Larptanunchaiwong ED. " />
Jarek Ziebinski, President of Leo Burnett & Arc Asia Pacific said, “Leo Burnett is a growth focused creative enterprise. We build our operational structures and management teams in a way that facilitates us capture all business opportunities.
The Leo Burnett Group architecture is one such structure that helps to boost growth, achieve synergies and the best utilization of our resources. I am confident that the new architecture, under the leadership of On-Usa and Somkiat, will double our organic growth rate to15% this year."
The newly-appointed Lamliengpol said, “This new management architecture which combines expertise in all areas of marketing communications into one. Under Leo Burnett HumandKind philosophy, we could best offer multi-solutions to cater to the different needs of clients.”
The three key operations under the Leo Burnett Group each has a specialty area and the combination of the three best demonstrate how the sum is more than its parts.
Leo Burnett is a marketing communications company which delivers effective and engaging brand building strategies and creative solutions through mass communications channels.
Black Pencil provides comprehensive branding services from strategic brand consultation, insights creation to client training workshop that offers a set of unique Human methodology and proprietary tools proven successful in offering consultation services on creative brand strategy, brand architecture and corporate identity.
Lastly, ARC Worldwide focuses on customer experience solutions, providing a full array of services spanning event and promotional activities, public relations, digital marketing, direct marketing, CRM and shopper marketing and has developed a set of unique measurement tools to ensure the delivery of the best ROI for clients.
Larptanunchaiwong said, “My goal is to further push the agency to a new height. We aim to grow further our existing clients spanning different industries, including retail, consumer goods, automobile, telecommunications, tourism and travel. We shall best leverage our edges as one holistic communications agency and the support from the fully-integrated Group to cater to the needs of our clients and bolster growth and creativity.
adobo magazine. The Word on Advertising.
