ASIA-PACIFIC – SINGAPORE, APRIL 16, 2012: External pocket-sized speakers creator Xmi has assigned Singaporean independent start-up agency ManghamGaxiola to handle its digital assets including website re-design, global e-commerce site for X-Mini.
Darrelle Eng, senior manager of marketing & communications at Xmi Pte Ltd, said: ‘We were really taken by their energy and thought that they offered exciting ideas in line with X-mini’s brand direction. The interaction with the team has been very dynamic and we look forward to continue working closely with them to create a seamless online experience for X-mini.’
Robert Gaxiola also added: "As we are carefully building our client list we are constantly on the lookout for fresh opportunities. For us, a Singapore born brand like X-mini is an insanely good fit."
Under the X-mini brand, Xmi Pte Ltd aims to offer unique products of superior functionality, mass-market appeal and uncompromising quality. To date, the X-mini Capsule Speakers have won several international awards including five prestigious red dot design awards for product design. Xmi Pte Ltd currently distributes its range of X-mini Capsule Speakers in about 80 countries around the world.
