ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, AUGUST 2010 – Media Contacts, the sister agency of MPG specializing in digital, has been appointed by Express Rail Link to launch a new e-ticketing portal on September 1, 2010.
The scope of the assignment covers Search Engine Marketing, Digital Marketing and Creative Development.
Express Rail Link is the operator of KLIA Expres, the high speed train to Kuala Lumpur International Aiport from the Kuala Lumpur City Air Terminal at KL Sentral.
Dinesh Sandhu, Malaysia Country Director Media Contacts “We have demonstrated that we have the knowledge and expertise to enable KLIA Ekspres to launch its e-ticketing portal in the key tourist markets of Australia, United Kingdom, Singapore and domestically. Our strategy and plans will enable Express Rail Link to drive tourism arrivals in Malaysia through KLIA, already one of the top airports globally. The e-ticketing portal will enable a seamless travel experience for tourists and businessmen alike. Our primary focus is to engage propects interested to travel to Malaysia, educate them on the benefits of pre-planning their travel. The creative messaging seeks to build interest in our planned promotions in the coming months.”
