MANILA, PHILIPPINES – The Association of Accredited Advertising Agencies of the Philippines (4As) proudly announces the launch of the 27th Agency of the Year Awards—the biggest and most anticipated awards show in the industry. This year, AOY celebrates its roots, showcasing the finest works that embody the true essence of Filipino creativity, passion, and ingenuity.
Heading this year’s AOY is Chairman Eugene Manalo, Managing Partner & Chief of Emerging Platforms & Data at The Huddle Room. “This year’s Agency of the Year will be a reflection of how the Philippine Ad industry, through the years, celebrates and takes pride in our being—Filipino’s best,” Eugene shared. “Ito ay makabago at may angking husay at unawa sa ating industriya.”
He is joined by the 27th Agency of the Year Management Committee composed of respected industry leaders who bring their unique vision and expertise to this year’s celebration:
- Vice-Chair & Panel Head for Research & Independent Agency of the Year – Yvonne Claudette Salcedo (Business Group Director of McCann Worldgroup)
- Panel Head for Creative – Maki Correa (Founding Partner & Deputy Executive Creative Director of Seven A.D.)
- Panel Head for Management of Business – Manny Gonzales (Consulting Head & Strategy Director of Ogilvy PH)
- Panel Head for Market Performance – Gel Lorenzo (Co-General Manager of BBDO Guerrero)
- Panel Head for Industry Leadership & Community Service – Ricky Gonzales (Creative Partner of Over the Moon Communications)
- Panel Head for Media Agency of the Year – Cathy Nuqui (AOR Head of Zenith Philippines)
- Panel Head for Digital Agency of the Year- Jace Susara (Head of Constellation of Starcom)
- Panel Head for Brand Experience- Martin De Guzman (Managing Partner of Elevation)
- Panel Head for Production Excellence – Earl Guico (President & Managing Partner of Elesi Studios)
- Panel Head for The NextGen Award – RJ Paculan (Managing Director of TBWA/JUICE)
The 27th AOY promises an elevated experience– with the debut of a new category, a more streamlined entry process and a one-of-a-kind awards night.
All agencies are invited to prepare entries for the 27th Agency of the Year, The Award That Matters. Early bird deadline is on June 20.
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