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Carat Philippines secures Asia Brewery account following Tanduay win

THE PHILIPPINES, FEBRUARY 22, 2012: Following its recent win of the Tanduay Distillers account, Carat Philippines has been awarded the Asia Brewery Inc. and Interbev account, the former being Tanduay Distiller and Interbev’s mother company and the second largest brewer and bottled water maker in the country. The Aegis-owned company took the win through credentials presentation. The incumbent agency was Mediacom. 

Carat’s responsibilities will include communications planning, buying, digital, OOH, events management and PR for all of Asia Brewery’s products including Beer na Beer, Colt 45, Cobra, Cobra Smart, Coors, Tanduay Ice, and Vitamilk.
 
“We are very happy to hear about the ongoing infusions of more and more talent to Carat Philippines, hence pleased to announce the consolidation of all Asia Brewery and Interbev brands under Carat this year,” said Michael Ngo, AVP for Marketing, Media and Budget at Asia Brewery Inc.
 
“This group is a planner’s dream. Several market leader brands, and a few challenger brands.  Carat is committed to fully supporting the marketing plans and strategies of all companies in the group, and together we will grow each and every brand,” added Angelito "BoyP" Pangilinan, Carat Philippines’ CEO.
 
“The appointment by Asia Brewery, Inc, and Interbev is a very exciting opportunity that allows us to partner with iconic brands that are part of Filipinos’ daily lives," commented Miguel Ramos, Aegis Philippines’ chairman.

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