Lee Kum Kee
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Campaign Spotlight
Lee Kum Kee and Grey Hong Kong celebrate the complexity of flavor with ‘Deliciously Complicated’ in first-ever U.S. campaign launch
HONG KONG – Lee Kum Kee Chili Crisp Oil is a different take on chili sauce, a deep, multilayered flavor experience…
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Campaign Spotlight
Lee Kum Kee launches first-ever global brand campaign via DDB Group Hong Kong
HONG KONG – Lee Kum Kee is launching a global brand campaign, the first in its 137-year history, aiming to connect…
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Campaign Spotlight
Grey Hong Kong and Lee Kum Kee launch first-ever convenience pop-up store in the country
HONG KONG — How does a brand synonymous with having produced convenient cooking ingredients for over 136 years demonstrate Lee Kum…
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Campaign Spotlight
Grey Hong Kong and Lee Kum Kee let an empty bowl do the talking
HONG KONG — How can an ad sell noodles without showing noodles? Creative agency Grey Hong Kong has demonstrated its…
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Global News
TBWAKuala Lumpur launches Mahsuri for Lee Kum Kee
KUALA LUMPUR – TBWA\Kuala Lumpur today announced the launch of a new campaign for Lee Kum Kee’s Mahsuri range of…
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