MANILA, AUGUST 28, 2013 – Representatives from the University of the Philippines (UP) and the Asian Institute of Management (AIM) overpowered more than 12, 000 students from 80 countries in the Adwords Awards of Google Online Marketing Challenge held this month.
UP’s winning marketing campaign under the AdWords (Global) category was for Sun Cruises Philippines, a ferrying and tour services provider based off Corregidor Island. The members of the team are Jeanina Melissa K. Tee, Martin Joseph Alexandre R. Gonzaga, Wesley Paul S. Cortez, Francis Louie M. Karunungan, Nigel Willamson T. Lee and Erika Kathleen A. Uy and their coach, Professor James Ryan Jonas.
Under the Regional tier, the AIM emerged the best in Asia Pacific with their campaign for Happily Unmarried, an online lifestyle store based in India. The AIM team includes Kaushal Pilikuli, Madhu Konanur Venkataram, Sangamesh Desai, Matthew Chua and Pratik Piyush, and was led by Professor David Gulliver Go.
Competing teams were given $250 each to run an advertising campaign in a three week-duration for a business or non-profit organization through Google Adwords or Google+ pages.
The global winners will be treated to a tour of Google’s headquarters in Mountain View, California to meet the AdWords team, while the regional winners along with their mentor will get to see the Google offices in their respective areas.
“This is APAC’s first championship in the competition, and we are proud that teams from Philippine schools landed it for the region. The double victory is a great testament of the quality of instruction we have in our universities and also of the Filipinos’ online marketing talent,” commented Ryan Morales, head of marketing at Google Philippines.
