ASIA-PACIFIC, AUGUST 14, 2013 – Grey Group has expanded its digital services arm with the launch of Yolk(at)Grey in key Southeast Asia markets, including the Philippines, Indonesia and Vietnam.
Yolk was acquired by Grey in 2010 and the Southeast Asia launch marks a further milestone in the network’s growth across Asia Pacific and a broadening of its 360 digital service offering to meet increasing client demand for digital marketing support.
With the launch, Grey’s digital marketing offerings to regional clients will span 360-analytics, strategy and communications planning, social media outreach and engagement, integrated marketing services, application builds covering mobile OS, social games, custom marketing management systems, big data and eCRM, real-time bidding and media dashboarding.
As part of the expansion, Yolk CEO Benjamin Tan has been named group CEO for Yolk(at)Grey and chief digital officer for Grey Group in Southeast Asia. Other management changes were also implemented: Kelveen Soh, chief operating officer, has been appointed as CEO of Yolk Singapore; Prakash Somosundram, director for social media, as regional business development director; Yeong Yee, former regional head of planning, is now head of partnered services focusing on real-time media bidding, eCRM and big data and Low Jun Jek, creative director, will lead digital creatives for Southeast Asia as executive creative director.
Nirvik Singh, Grey Group Asia Pacific chairman and CEO, said: “Deploying Yolk(at)Grey in key markets in this region is an important strategic initiative in strengthening our presence and broadening our digital capabilities where internet traffic is growing exponentially, creating greater demand for quality content. Giving clients access to a regional network and premium services connects us to a sizeable marketplace of businesses that represents a wealth of potential new clients and revenue opportunities.”
Tan explained: “Digital hasn’t seen a more rapid uptake anywhere else in the world than in Southeast Asia where “digital everything” is being consumed enthusiastically at breakneck speed. The region is indeed witnessing an unprecedented digital transformation, driven by sustained economic growth, improving affordability, evolving demographics and underpinned by strong government ICT agendas.”
Yolk’s regional clientele includes Lenovo, Ferrero Roche and Kinder Bueno, Maybank, GlaxoSmithKline, Adobe, Microsoft, Disposable Soft Goods International and Mitsubishi.
