L’Oreal
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Campaign Spotlight
L’Oréal Philippines’ Beauty for a Better Life campaign transforms Vaneza Soriano from a homemaker to a changemaker
MANILA, PHILIPPINES – For Vaneza Soriano, a devoted housewife, life once centered entirely on her family’s needs — until she…
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Awards News
L’Oréal’s Lex Bradshaw-Zanger announced as 2025 APAC Effie Awards Chairperson
SINGAPORE — Effie Asia Pacific is pleased to appoint Lex Bradshaw-Zanger, Chief Marketing and Digital Officer (CDMO) of L’Oréal South…
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New Business
GroupM wins L’Oréal Korea account for media planning and buying
SEOUL, SOUTH KOREA — GroupM, WPP’s media investment group, has been appointed by L’Oréal Korea as its media planning and…
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New Business
WPP’s Onefluence secures major win with L’Oréal Vietnam
HO CHI MINH CITY, VIETNAM — WPP’s Onefluence has been appointed as the full-service influencer marketing agency for L’Oréal Vietnam with…
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Brand & Business
TikTok Shop and L’Oréal turn to Makati City for Digital Beauty Academy’s second run
MANILA, PHILIPPINES — TikTok Shop and L’Oréal are joining forces to advance the Digital Beauty Academy, an initiative designed to…
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Awards News
APAC Effie Awards 2024 introduces L’Oréal’s Lex Bradshaw-Zanger and Domino’s Linda Hassan as final heads of jury
SINGAPORE — Effie Asia Pacific has brought onboard Lex Bradshaw-Zanger, Chief Marketing and Digital Officer at L’Oréal South Asia Pacific,…
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Campaign Spotlight
McCann, MRM, and Craft launch ambitious digital OOH campaign for L’Oreal in Bangkok
BANGKOK, THAILAND — McCann Worldgroup Thailand agencies, McCann, MRM, and CRAFT have worked together to launch an ambitious digital OOH campaign…
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Campaign Spotlight
WPP agencies pull out all the stops at the Super Bowl with these star-studded and memorable campaigns
LAS VEGAS, USA — Around 123.4 million people tuned in to watch the Kansas City Chiefs beat the San Francisco 49ers…
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Campaign Spotlight
Campaign Spotlight: Sajo // McCann and L’Oréal create Transformation, the first network of beauty salons specialized in the Trans community
SAN JUAN, PUERTO RICO — Hair is one of the keys to the process of a transgender person, but unfortunately…
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Global News
New Business: L’Oréal taps Accenture to reimagine consumer experiences
DUBAI, UAE – L’Oréal Middle East has selected Accenture (NYSE: ACN) to help the beauty group across the Gulf Cooperation Council…
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Sustainability
Sustainability: Garnier Philippines, Lazada, and CORA partner to help Filipinos take #OneGreenStep for the planet
MANILA, PHILIPPINES — To advance its commitment to the L’Oréal Group’s sustainability ambitions and continue its strides towards Green Beauty…
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Campaign Spotlight
Campaign Spotlight: L’Oréal Professionnel and Publicis Luxe present RUN LE HAIR SHOW
PARIS, FRANCE – L’Oréal Professionnel and Publicis Luxe launch RUN LE HAIR SHOW. 100% digital, the series celebrates the role…
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Global News
New Business: Publicis Groupe wins L’Oreal China media account with bespoke agency solution
SHANGHAI, CHINA – L’Oréal China has officially appointed Publicis Groupe as its media planning and buying agency partner in China.…
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