ASIA-PACIFIC – SOUTH KOREA, MAY 15, 2013 – Cheil Worldwide Inc has announced a new vision, and accompanying corporate identity, to mark the company’s 40 years of establishment.
President and CEO Dai-ki Lim announced the new vision in his speech to mark Cheil’s 40th: “Starting today, the key word that identifies Cheil Worldwide is ‘move’, which is about changing the level of the company. We will change the level of our business, from an advertising-level to a solution-level, as well as our approach to work, from a work-level to an emotion-level.”
The company slogan, ‘Ideas that move’, reflects the new vision. Cheil makes it no secret to move the company to the level where it can move its clients and ultimately, the world. “The emotional cycle, where I can move your hearts, then you move our clients’ hearts, and the company moves the world, is the vision for Cheil that I dream of."
On the visual front, the new corporate identity represents the company’s commitment to position as a top global player based on its creativity. The new face also captures Cheil’s strong will to breathe with the contemporary generation and create solutions ahead of the times through the open design system which can proactively make responses in line with changing media and environments.
Over the past four decades, what used to be a small Korean agency now has 57 offices in 32 countries, close to USD 600 million revenues, and over 4,000 employees across the globe.
