SINGAPORE — METT Singapore today officially opens its doors, welcoming guests to discover a fresh new chapter at the iconic property in the heart of nature at Fort Canning Park.
In a short film to mark the hotel’s opening, a charming story unfolds starring a sunbed and pool umbrella as central characters in the most surprising and unexpected ways. Taking to the streets of the Lion City and through the lush greenery of Fort Canning Park, they are irresistibly pulled towards the lure of the “Simply Magnetic” METT Singapore.
As the sunbed and pool umbrella wander through the transformed heritage property, the film reveals glimpses of what to expect at METT Singapore. The curious sunbed finds itself casually cruising past L’Amo Bistrò del Mare, METT’s ode to premium Italian coastal dining. Meanwhile, an excitable pool umbrella, a twirl in its step, can’t seem to decide where to go next, while surprising staff along the way. The two friends at last reunite in their natural habitat—the poolside, against the backdrop of the dynamic Singapore skyline. Together, they claim the film’s narrative: “Some Places You Discover, Others Draw You In.”
“As we open our doors today, we wanted to capture the special energy, warmth and magnetic draw of our METT brand for its arrival into Singapore and Asia. METT Singapore is bringing a laid-back luxury hotel experience to the city and this film reflects the spirit of connection, effortless style and the vibrant soul that defines METT,” shared Christophe Hobeika, Sunset Hospitality Group’s Executive Director Hotels & Resorts.
An Instagram campaign supporting the campaign film launched just before, giving audiences a peek into the launch campaign with sightings of the sunbed and umbrella moving through popular spots in Singapore from Tiong Bahru to Lau Pa Sat, spreading a touch of METT’s magnetic energy.
METT Singapore partnered creative agency Forsman & Bodenfors Singapore on the campaign film. Michelle Co, Creative Director, Forsman & Bodenfors Singapore said “To us, METT Singapore is more than a place to stay. We approached this film the way we would a luxury brand, something that evoked a feeling. In a world where advertising delves into inauthentic scenarios and CGI, we wanted to create a real moment. That meant tapping into creativity that was magnetic, memorable and effortlessly METT.”
Joshua Tan, Senior Producer, Forsman & Bodenfors Singapore commented “To truly capture a feeling of authenticity and real world charm; we doubled-down on classic human-powered technological craft. We created custom-built motorized chassis for our sunbed and pool umbrella, which were operated via three remote control units. No driving license required.”
A Cultural Icon Reimagined For a New Era
Blending colonial charm with contemporary soul, METT Singapore brings together world-class dining, social connection and state-of-the-art wellness to create an alluring new rhythm at the historic site. Every detail is designed to inspire meaningful moments and inject a spirit of relaxed modern luxury and fresh energy to frame a new way of living.
The heritage-listed hotel property has been reimagined through a contemporary lens by acclaimed designer Jeffrey Wilkes, with 84 light-filled suites and rooms that offer the luxury of space. Guests can soak up the sun with two sparkling outdoor pools, get active on the padel and pickleball courts or at the fully equipped luxury gym fitted with state-of-the-art Technogym equipment.
Launching soon, guests of METT Singapore will also have access to Madison House, a private members’ club dedicated to social vitality and lifestyle living, and The Longevity Suite, a cutting-edge wellness haven where biohacking meets holistic indulgence.
METT Singapore joins METT’s roster in Marbella, Bodrum and Barcelona as the Singapore debut marks Sunset Hospitality Group’s bold expansion into Asia Pacific and lays the foundation for future openings across the region.
CREDITS
Agency: Forsman & Bodenfors Singapore
Executive Creative Director: Firrdaus Yuso
Creative Director: Michelle Co
Strategist: Charinee Chairasmisak
Client Director: Julia Thibeault
Head of PR: Deborah Abraham
Producers: Amanda Tan, Joshua Tan
Interns: Ling Ying Tai, Germaine Lim
Production Company: F&B Studios
Director & Editor: Jason Feng
Director of Photography: Allan Yeo
Camera Assistant: Yen Wee
Production Crew
Production Designer: Ping T
Props Master: Dong L
Art Assistant: Meghan Chong
Drone Pilot: Victor Wan Yi
Drone Assistant: Andy Ong
Line Producer: Emily Teng
Production Assistants: Eunice Chua, Renie Wong, Jonathan Yap, Qi Rui
Audio Post Production Partner: FVSE
Client: METT Hotels & Resorts
Christophe Hoibeka
Nathalie Everard
Marcel Li
Philipp Knuepfer
