MANILA, PHILIPPINES – Ayala Land Estates and Passion Fruit Marketing Collaborations clinched two wins at the fifth annual edition of the Marketing Excellence Awards held last August 8 at the Grand Hyatt Manila in Taguig City. Competing against the country’s most celebrated agencies and brands, the teams brought home a Silver award in Excellence in Public Sector/Non-Profit Marketing for Open Book: Pop-Up Library and a Bronze award in Excellence in Brand Strategy for Al Fresco Nights at Cresendo.
On the recognition, Tin Yabao, Ayala Land Estates Marketing Manager for Central Luzon, New Estates, and Business Synergies, shared: “Ayala Land Estates has always been dedicated to transforming spaces into communities where life can flourish. These awards highlight our steadfast commitment to building communities and enriching lives — whether through inspiring a love for reading with the Open Book: Pop-Up Library or bringing people together through local music and celebration at Al Fresco Nights at Cresendo. Each initiative strengthens our vision of creating estates that uplift everyday living and nurture future generations.”
Fostering Literacy and Lifelong Learning
Since 2024, the Open Book: Pop-Up Library and its nationwide donation drive campaign have been providing accessible educational materials and spaces that encourage reading and learning across communities. It supports literacy advancement and broadens opportunities for Filipinos to access books and other learning resources.
Partners of the Open Book: Pop-Up Library campaign include Ayala Foundation, Inc., Ayala Malls, Brigadang Ayala, Ayala Land, Inc., Ayala Land Estates, WTA Architecture and Design Studio, SC Johnson, WeAreAyala Business Club, Instituto Cervantes de Manila, Adarna House, Big Bad Wolf, Biblio, Bigay Pag-asa, and Turtle on Wheels.
Bringing The Shophouses to Life through Shared Moments
Al Fresco Nights at Cresendo has transformed The Shophouses — a landmark in Cresendo, an Ayala Land Estates’ master-planned estate in Tarlac — into a community hub where historical charm meets modern retail spaces. Launched in October 2024, it has brought people together through live music, food and beverage offerings, and shared experiences, reinforcing Cresendo’s position as the newest and thriving downtown district in Tarlac City.
These recognitions stand as a testament to Ayala Land Estates, alongside its digital marketing wing, Passion Fruit Marketing Collaborations, in their shared commitment to creating meaningful, transformative, and memorable experiences — informing and engaging people through events, campaigns, and stories that build communities and enrich lives throughout the country.
