Media agencies, prepare your entries! Not only does SPIKES Asia have a Media category, it’s headed by one of your own. Laura Desmond, Chief Executive Officer of Starcom MediaVest Group (SMG), will chair this year’s Spikes Media jury in Singapore.
Appointed global CEO in June 2008, Laura Desmond is one of the youngest CEOs to lead a global marketing services company. Commanding a staff of 6,200 across 110 offices, she is partnered with brands like Coca-Cola, Nintendo, Oracle, Procter & Gamble, Samsung and Walmart. As part of a major growth initiative within SMG, Laura is driving the expansion of MediaVest’s global network now in 30 markets worldwide, including recently-launched offices in India and Indonesia.
Prior to becoming global CEO, Laura was CEO of SMG The Americas (US, Canada, Latin America), handling three media agency brands – Starcom, MediaVest and Spark – as well as SMG Multicultural. Under Laura’s watch, SMG has been multi-awarded at leading local, regional and global industry forums.
“Rising through the ranks, Laura has become one of the most powerful figures in Media. To have somebody of this calibre with such leadership skills and complete understanding of the business to chair the Media competition is a huge honour for Spikes”, said Terry Savage, Spike’s Festival Chairman. Visit www.spikes.asia for more information.
