SINGAPORE – Quantcast, a global advertising technology company, today announced four new senior appointments in its Asia Pacific and Australia and New Zealand sales teams, as it continues to experience rapid growth and demand across the region.
In the APAC region, Nelly Tsang and Chris Ng join Quantcast as Senior Sales Managers for North Asia, based in Hong Kong. They will report to Quantcast Managing Director for North Asia, Sally Ng.
Chris will be responsible for leading business development for Quantcast’s North Asia operations, exploring growth and new client opportunities, while Tsang will focus on strategic sales growth.
Eric Swenson has been appointed as a Senior Sales Manager for ANZ, while Amanda Cooper joins the business as a Sales Manager for ANZ. Both Eric and Amanda are based in Sydney.
In his new role, Eric will focus on expanding Quantcast’s presence among independent agencies and brands, helping marketers unlock greater performance and deliver stronger results, while Amanda will be responsible for helping Quantcast clients drive growth through innovative, audience-first solutions.
Nelly is a digital media professional with more than 10 years’ experience working across the Hong Kong and Taiwan media markets. She comes to Quantcast from ComScore, where she spent nearly seven years in senior sales manager roles, working with agencies and brands to drive growth through data-driven strategy and collaboration. With a strong background in digital advertising and analytics, Nelly has also worked in senior sales roles at Dow Jones, Elle Magazine and Yahoo!, leading sales teams and creating meaningful client partnerships.
Chris brings more than a decade of specialized expertise in programmatic demand-side platform, ad tech and martech to Quantcast. He comes to the business from JCDecaux Transport, where he was Associate Programmatic Sales Director. Prior to this, he held sales development roles at leading platforms, including AnyMind Group, Appier, Yahoo! Hong Kong and Omnichat.
Eric brings more than 15 years’ experience in the Australian digital media landscape to Quantcast. Eric has held senior roles at several national publishers, including Group Digital Lead at News Corp Australia and Senior Brand Manager at Fairfax Media, as well as Say Media and Allure Media in the early years of his career, before a stint as National Sales and Marketing Manager at The Insiders Agency.
Amanda brings a unique blend of creative design experience and commercial expertise across media and advertising to Quantcast. Cooper started her career as a graphic designer, working for the Daily Press Group and Marsh, before spending nearly six years at VMO in senior client management roles, working with leading agencies including Wavemaker, Mindshare and EssenceMediacom.
Commenting on the appointments, Quantcast VP of APAC Jordan Khoo, said: “We are thrilled to welcome our new sales leaders to the business. All four are highly accomplished media sales and marketing professionals, with strong track records in client partnerships, campaign delivery and business growth.
“Eric and Amanda are welcome additions to our ANZ team, bringing significant expertise in creating meaningful client relationships and a passion for accelerating revenue growth through measurable impact. Nelly and Chris will be a critical part of our APAC sales team, using their unique understanding of delivering sophisticated, data-driven solutions for enterprise clients across the region.
“These new appointments are testament to our commitment to growth in both the ANZ and APAC markets, reflecting our desire to ensure our business continues to exceed expectations and drive revenue in the ever-evolving digital landscape.”
All four appointments are effective immediately.
